广东工业大学学报 ›› 2014, Vol. 31 ›› Issue (4): 41-45.doi: 10.3969/j.issn.1007-7162.2014.04.008

• 综合研究 • 上一篇    下一篇

面向零售业的大数据商业智能系统研究

杜汉昌,丁磊,冯永晋   

  1. 广东工业大学 计算机学院，广东 广州 510006
  • 收稿日期:2014-04-16 出版日期:2014-12-28 发布日期:2014-12-28
  • 作者简介:杜汉昌（1987-），男，硕士研究生，主要研究方向为大数据处理、商业智能.
  • 基金资助:

    广州市荔湾区科技计划（13ZK0332）

Research on Business Intelligence System with the Big Data for Retail Industry

Du Han-chang, Ding Lei, Feng Yong-jin   

  1. School of Computers, Guangdong University of Technology, Guangzhou 510006, China
  • Received:2014-04-16 Online:2014-12-28 Published:2014-12-28

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摘要： 针对零售业对大数据处理和商业智能的需求，提出一种大数据商业智能系统架构.架构包括大数据处理和商业智能应用.详细描述了系统的模块构成，数据在系统中的处理过程，介绍了一部分关于零售业数据分析的需求.基于本文提出的架构实现了一个商业智能的系统，并设计一个针对零售业提升商品销量的应用.实验结果表明，该商业智能系统可以支持零售业对于提升商品销量的决策.

关键词: 商业智能；零售业；大数据

Abstract: For demanding of large data processing and business intelligence of retail proposing a big data business intelligence system architecture. The architecture that includes bigdata processing and business intelligence application. The system modules are described in detail, data processing in the system and introduce some requirements of data analysis about retail industry.   Implementing a system of intelligence business and design an application of improving the sales of products for retail industry based on the architecture we propose.The experimental result shows that the business intelligence system we developed can enhance decisionmaking of improving the sales of goods for retail industry based on the architecture we propose.

Key words: business intelligence；retail industry；big-data

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