受风险偏好影响的旅行社收益纳什均衡模型

doi:10.12052/gdutxb.180157

Abstract

Abstract: A revenue Nash Equilibrium model is constructed among the travel agencies which adopt different financing strategies and are affected by risk appetite under two kinds of monetary policies. The utility function contains a revenue component and a financing component. An equilibrium revenue can be calculated by exploring an equilibrium quality, quantity and individuation of the travel agencies which adopt different financing strategies. The governing Nash equilibrium conditions are stated and the variational inequality formulation provided to establish existence of the equilibrium solutions. Numerical case studies are also conducted on the tourist products of online sales companies.

Key words: Nash equilibrium, revenue, variational inequality, risk appetite, monetary policy

CLC Number:

O225

He Liu-jun, Yang Li-ping. A Nash Equilibrium Model of Travel Agency Affected by the Risk Appetite[J].Journal of Guangdong University of Technology, 2019, 36(03): 56-67.

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