Abstract:

Bus transit service quality is a major factor that affects public transport users’ access to bus service. In order to assess how university students make choices and trade-offs in traveling cost, traveling time, reliability, in-bus environment and waiting time, and to investigate the extent to which the components of bus transit service quality vary according to consumption level, bus transit service quality is analyzed based on the conjoint analysis. Through a data survey and analysis, the utility values of traveling cost, traveling time, reliability, in-bus environment and waiting time of the high-consumption-level group and the low-consumption-level group are obtained. Then the factors’ weights are derived through the utility values. The results show that there are no relations between the consumption level and the university students’ evaluation of bus transit. Furthermore, the university students value the most the in-bus environment, which is followed by reliability, traveling time and waiting time. Also, the university students do not care about price.

Key words: transit; weight; conjoint analysis; campus bus transit