Journal of Guangdong University of Technology ›› 2012, Vol. 29 ›› Issue (3): 18-22.doi: 10.3969/j.issn.1007-7162.2012.03.003

• Forum on Extension • Previous Articles     Next Articles

Research on the Extension Transformation Strategy for Customer Retention

Li Xingsen1， Zhu Zhengxiang2， Liu Yanbin1   

  1. 1.  Ningbo Institute of Technology, Zhejiang University, Ningbo  315100, China；
    2. Dept. of Information Operation and Command Training, NDU of PLA, Beijing 100091, China
  • Received:2012-05-11 Online:2012-09-20 Published:2012-09-20

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Abstract: Strategy generation is the key factor for scientific decisionmaking; extension strategy generation is an important method of settling conflicts in extension engineering. While analyzing the decision tree classification, it presents an acquisition method of extension strategy. It remines and transforms the decision tree rules from “can’t to can, not to yes” strategy, based on the extension set and extension transformation theory. The strategy applies simple and intuitive decisionmaking to the retention of the customer. Its application in a web company has proved that this method is highly feasible, and also has the reference value for the research on other methods based on extension.

Key words: extension transformation; transformation strategy; decision tree; rules mining; customer retention

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