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Brand Extension Research Analysis Based on Literature Metrology and SNA
LIAN Si-ting, FENG Gang-ping, CHEN Jun
Journal of Guangdong University of Technology. 2016, 33 (05): 34-43.
DOI: 10.3969/j.issn.1007-7162.2016.05.007
Using the bibliometric analysis, social network analysis and key words co-occurrence methods, 959 papers from 1995 to 2015 published in China National Knowledge Internet (CNKI) are analyzed about brand extension, and the basic situation of domestic brand extension, hotspots and frontier are explored by quantitative research, based on the research of the high-frequency group, highly cited papers, keyword co-occurrence, the time evolution of keywords. The study shows that the issued amount of domestic brand extension research had an overall upward trend, and then got down in recent years. The main areas of brand extension research focus on the basic theory of brand extension, brand extension, brand extension assessment. At present, the hotspots and main areas of domestic brand extension focus on the old brand activation, brand extension fit and consumer brand extension evaluation.
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A Research on Text Classification Method Based on Improved TF-IDF Algorithm
HE Ke-da, ZHU Zheng-tao, CHENG Yu
Journal of Guangdong University of Technology. 2016, 33 (05): 49-53.
DOI: 10.3969/j.issn.1007-7162.2016.05.009
Establishing category keywords is the key problem in text classification, which should be solved first. On the basis of the classification of text by using the category keywords and TF-IDF algorithm, an improved TF-IDF algorithm has been proposed to overcome the shortcomings of the vector space model, which cannot well adjust the weights. Firstly, category keyword library should be established, and the expansion and duplication be carried out. The weight of keywords in the document is modified by the addition of the length of the document, and the shortage of the original features of the entry class distinction ability is solved effectively. By using Bayesian classification method, combined with the experiments, the effectiveness of the algorithm is verified, and the accuracy of text classification improved.
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The Realization of the Real-time Gesture Segment Algorithm and Corresponding Hardware on Complicated Background
ZHENG Jun-bo, SU Cheng-yue, LIN Jian-bing, HE Rong-li
Journal of Guangdong University of Technology. 2016, 33 (05): 54-58.
DOI: 10.3969/j.issn.1007-7162.2016.05.010
Based on the analysis of the characteristics of skin color information and hand motion properties, a gesture segmentation and tracking algorithm on account of the color set, the motion set and the vague gesture set is constructed and realized on hardware. With this algorithm, the skin color set is established in color space while the motion set in video flow space. And through blurring operation joining tracking algorithm and the background realtime updating to overcome the interference of complex background and light factors, the vague gesture set is obtained. The whole algorithm is implemented on the field programmable gate array (FPGA), realizing gesture real-time segmentation and tracking using streamlining and parallel processing technology. The experimental result shows that this method has good accuracy, timeliness and robustness. On a 100 MHz system clock, the speed of processing an image of 640×480 resolution can be as fast as 100 frames / second.
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Optimization of Enzymolysis of Tilapia Waste with Response Surface Methodology by Elastase
QU Ye-Hui, DING Li-Jun, PENG Wen-Yuan, LIU Shan-Shan, HUANG Jin, CHENG Xiao-Ling
Journal of Guangdong University of Technology. 2016, 33 (05): 77-82.
DOI: 10.3969/j.issn.1007-7162.2016.05.014
The head, bones, and other raw waste of Tilapia are hydrolyzed by elastase, and response surface analysis method is used to optimize the enzymatic processes. The enzyme concentration, temperature, pH, solid to liquid ratio, time and other factors are discussed to analyze the effect of hydrolysis based on the degree of hydrolysis and peptide content. The results show that the optimum conditions of elastase hydrolysis: enzyme concentration 0.553 mg/g, temperature 41.94 ℃, time 3.31 h, pH natural, solid-liquid ratio 1: 5, the degree of hydrolysis and the peptide content is separately 18.09% and 0.90 mg /ml in this condition.
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Technical Routes of Sludge Treatment and Disposal in Guangzhou City and Their Economic Analysis
LIU Jing-Yong, LI Xiao-Yu, LIANG Kai-Yun, CHEN Jia-Cong, LI Jia-Qi, WU Wen-Ting, LIANG Li-Qing, WANG Yu-Jie
Journal of Guangdong University of Technology. 2016, 33 (05): 87-92.
DOI: 10.3969/j.issn.1007-7162.2016.05.016
The production, damage and treatment of municipal sewage sludge in Guangzhou city are discussed in detail. In combination with the standardization of sludge treatment in China, 5 processing techniques are discussed. According to the principle of reducing cost, saving energy and reducing consumption, current combination technology of Guangzhou and the economic performance of the routes are compared. It is concluded that the combined technical route of sludge treatment and disposal in Guangzhou is “concentration+mechanical dehydration +thermal dry→off-site or in-site disposal”, and the unit investment cost of sludge drying is 1,900,000 yuan /tDS, the total cost of operation is 19,660 yuan.The technical route is expected to become the standardized route for Guangzhou municipal sludge treatment and disposal.
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