广东工业大学学报 ›› 2017, Vol. 34 ›› Issue (04): 1-11.doi: 10.12052/gdutxb.170063

• 特约综述 •    下一篇

技术依赖与社会构建视角下的社交媒体竞争力研究综述

杜松华1,2, 柯晓波1, 易虎1,3, 胡少如1   

  1. 1. 广东工业大学 管理学院, 广东 广州 510520;
    2. 广东工业大学 大数据战略研究院, 广东 广州 510006;
    3. 深圳市星盘科技有限公司, 广东 深圳 518000
  • 收稿日期:2017-03-15 出版日期:2017-07-09 发布日期:2017-07-09
  • 通信作者: 柯晓波(1992–)，男，硕士研究生，主要研究方向为移动社交媒体竞争力、企业信息管理和知识管理.E-mail：kxbbxk@163.com E-mail:kxbbxk@163.com
  • 作者简介:杜松华(1967–)，女，“百人计划”特聘教授，博士，硕士生导师，主要研究方向为企业信息管理、社会网络与网络人行为分析、电子商务与创新管理、供应链与应急管理.
  • 基金资助:

    国家自然科学基金资助项目（71572050）；广东省研究生教育创新计划项目（2016XSLT17）；河源市哲学社会科学规划项目（HYSK16Z10）

A Review of Social Media Popularity Studies: A Technology Dependent and Social Construction Perspective

Du Helen S1,2, Ke Xiao-bo1, Yi Hu1,3, Hu Shao-ru1   

  1. 1. School of Management，Guangdong University of Technology，Guangzhou 510520, China;
    2. Institute of Big Data Strategic Research，Guangdong University of Technology，Guangzhou 510006, China;
    3. Shenzhen Atsmart Technology Co., Ltd, Shenzhen 518000, China
  • Received:2017-03-15 Online:2017-07-09 Published:2017-07-09
  • Supported by:
     

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摘要：

如今，移动社交媒体成为了满足人们信息交流与分享等需求的综合平台，企业和政府都希望提升社交媒体竞争力来获得竞争优势。而现有移动社交媒体竞争力研究仍然不多，传统社交媒体相关研究大多关注技术依赖（如：人机交互）或社会构建理论视角，结合二者的相关研究将成为未来的重要方向。为进一步推动移动社交媒体竞争力研究的发展，本文从竞争力形成因素、转变规律和社会经济影响3个研究方向对国内外相关文献进行了总体的回顾与分析。同时，分别从人机交互与社会构建理论视角对社交媒体竞争力的相关研究作进一步的分析和归纳，总结了人机交互理论视角下的7个研究范畴和社会构建视角下的3个研究类别。最后，根据所建立的社交媒体竞争力总体研究框架，为移动社交媒体竞争力研究的进一步发展提出若干研究方向与建议。

关键词: 社交媒体竞争力, 技术依赖, 人机交互, 社会构建

Abstract:

Nowadays, mobile social media have already become the all-inclusive platforms helping people to fulfill their various needs. Firms and governments are actively looking for new ways of leveraging mobile social media to obtain more competitive advantages. However, the volume of literature related to mobile social media popularity is yet limited. Current studies of the traditional social media are mainly based on the theoretical perspectives of either technology dependence or social construction. Through three research orientations, namely determining factors of popularity, laws of variance and socioeconomic influence, domestic and foreign related literature is first reviewed for the further development of research on mobile social media popularity. And then, drawn on the two theoretical perspectives, i.e., technology dependence (e.g., human-computer interaction) and social construction, a further analysis is conducted to summarize seven research areas of human-computer interaction perspective and three research categories of social construction perspective. The literature review results suggest that the combination of these two theoretical perspectives is likely to become a critical foundation for future studies related to (mobile) social media. Finally, according to the research framework of social media popularity, several possible research directions for the mobile social media popularity are discussed.

Key words: social media popularity, technology dependent, human-computer interaction, social construction

中图分类号: 

  • C931.6

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