基于社会网络分析与反事实方法的价值共创研究——以小米虚拟社区为例

doi:10.12052/gdutxb.190130

摘要/Abstract

摘要： 以小米公司的虚拟社区为研究对象，结合强弱关系理论和价值共创理论，运用社会网络分析和反事实研究方法探索小米虚拟社区成员的关系如何影响价值共创，以揭示小米虚拟社区背后具体的价值共创机制，从而发掘互联网企业合理的价值共创模式。研究发现：网络结构中节点或社群的中心位置会正向影响消费者参与价值共创，但是处于中心位置的节点并不发挥决定性作用，网络结构中节点或社群的价值共创取决于参与者所拥有的链接数量。研究的管理意义在于建议同类型企业从系统内部成员链接关系的角度开展价值共创活动，从而增强市场竞争力。

关键词: 价值共创, 强关系, 弱关系, 社会网络分析, 反事实研究, 小米公司

Abstract: Taking Xiaomi's virtual community as the research object, combining Strong and Weak Ties Theory and Value Co-creation Theory, and using social network analysis and counterfactual research methods, an exploration is conducted on how the relationship between Xiaomi virtual community members affects value co-creation to reveal the specific value co-creation mechanism behind the Xiaomi virtual community, then on the rational value co-creation model of Internet companies. It is found that the central location of the nodes or communities in the network structure will positively influence the consumers' participation in value co-creation; however, the nodes at the central location do not play a decisive role. The value co-creation of nodes or communities in the network depends on the number of links of participation. The management significance of the research is to suggest that the same type of enterprises carry out value co-creation activities from the perspective of link relationship of system members, thereby enhancing their market competitiveness.

Key words: value co-creation, strong ties, weak ties, social network analysis(SNA), counterfactual analysis, Xiaomi corporation

中图分类号:

C931.6

杜松华, 罗子婵, 陈扬森. 基于社会网络分析与反事实方法的价值共创研究——以小米虚拟社区为例[J]. 广东工业大学学报, 2020, 37(02): 11-21.

Du Helen S., Luo Zi-chan, Chen Yang-sen. Value Co-creation Based on Social Network Analysis and Counterfactual Analysis: Taking Xiaomi Virtual Community as an Example[J]. Journal of Guangdong University of Technology, 2020, 37(02): 11-21.

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