基于眼动实验的骑行服上衣色彩搭配

doi:10.12052/gdutxb.190079

摘要/Abstract

摘要： 为了解消费者对骑行服色彩搭配的偏好，为相关服装企业的设计开发提供参考，基于市场品牌调查、问卷调查，制定2种色彩搭配和3种色彩搭配的骑行服上衣实验样本，通过眼动仪获得消费者在不同的实验样本的各个区域的注视时间、始看时间的数据，并用SPSS（Statistical Product and Service Solutions）软件对数据进行方差分析.研究结果表明，2种色彩搭配中，在底色相同、点缀色不同的情况，消费者对各区域的注视时间没有显著差异；但在底色不同、点缀色相同的情况，消费者的关注时间则出现显著差异.表明对2种色彩搭配的骑行服，消费者更注重底色的选择.另外，在底色相同的3种色彩搭配的骑行服中，消费者对各区域的注视时间有显著性差异，表明消费者3种色彩搭配下，对不同的底色有着不同的点缀色偏好.

关键词: 眼动实验, 骑行服上衣, 色彩搭配, 骑行服颜色, 关注区域

Abstract: In order to better understand the cycling jersey color collocation preference with different customers and provide relevant clothing enterprises with some valuable reference on designing and developing, the fixation duration and beginning time of the various areas of different samples are recorded by eye-tracking apparatus and analyzed with SPSS (Statistical Product and Service Solutions) by the means of variance based on analysis of cycling brand and questionnaire survey, taking cycling jerseys with two and three kinds of color collocation as experimental samples. In two kinds of color collocation, with the same background color and different ornament color, the result shows that there is no significant difference in fixation duration between different customers. However, with different background color and the same ornament color, the fixation duration would be quite different. Thus, in two kinds of color collocation, customers would pay more attention to the choice of background colors. Also, the result shows that, in three kinds of color collocation, where the background color is the same and the ornament color is different, the intensive correlation exists between fixation duration and customers, which shows that customers have different ornament color preferences for different background colors.

Key words: eye-tracking experiment, cycling jersey, color collocation, cycling jersey color, region of interest

中图分类号:

TS941.1

陈子豪, 罗钰颖, 谢政, 李佳娜. 基于眼动实验的骑行服上衣色彩搭配[J]. 广东工业大学学报, 2019, 36(06): 24-31.

Chen Zi-hao, Luo Yu-ying, Xie Zheng, Li Jia-na. Color Collocation of Cycling Jersey Based on Eye-tracking Experiment[J]. Journal of Guangdong University of Technology, 2019, 36(06): 24-31.

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