企业数字化创新的驱动力：CIO政治技能与议题营销的影响机制研究

doi:10.12052/gdutxb.220125

摘要/Abstract

摘要： 尽管首席信息官(Chief Information Officer，CIO)肩负着主导数字化创新的重要职责，但依靠传统的结构权力和专家作用难以应对其中涉及的组织变革的挑战。基于政治技能和议题营销理论，本文探讨CIO利用政治技能推动企业数字化创新的作用机理，对218份CIO-业务高管配对问卷进行实证分析。结果表明：CIO政治技能正向影响CIO议题营销能力，进而正向影响企业数字化创新；CIO议题营销能力完全中介了CIO政治技能对企业数字化创新的正向影响；业务高管的社会行为整合正向调节了CIO议题营销能力与企业数字化创新的关系。据此，提出了企业数字化创新的驱动力模型，即CIO政治技能和议题营销能力是CIO主导数字化创新的驱动力，CIO议题营销能力和业务高管社会行为整合分别发挥着中介效应和调节效应。该模型弥补了现有研究关于CIO如何在组织内有效推动企业数字化创新的缺口，并为企业数字化创新实践提供参考。

关键词: 数字化创新, 首席信息官, 政治技能, 议题营销, 社会行为整合

Abstract: Although the Chief Information Officers (CIOs) have the important responsibility for digital innovation in their organizations, it is difficult for them to meet the challenges of the organizational changes involved in relying on traditional structural power and expert roles. Drawing on political skill and issue selling theory, a study is conducted to explore how CIOs can use political skills to drive digital innovation. A theoretical model is presented and empirically tested using survey data collected from a sample of 218 matched pairs of CIOs and top business executives through multilevel regression analysis. The results suggest that: CIO political skill positively affects CIO issue selling effectiveness, which in turn positively affects enterprises digital innovation. CIO issue selling effectiveness fully mediates the positive effect of CIO political skills on enterprises digital innovation. Socio-behavioral integration between business executives positively moderates the relationship between CIO issue selling effectiveness and digital innovation. Accordingly, it is concluded that CIO political skills and issue selling effectiveness are enablers for digital innovation, and that CIO issue selling effectiveness and business executive socio-behavioral integration play a mediating and moderating effect, respectively. The research model proposed and empirically tested in this study bridges the research gap in CIOs effectively driving enterprises' digital innovation and can then provide some practical guidance.

Key words: digital innovation, Chief Information Officer(CIO), political skill, issue selling, socio-behavioral integration

中图分类号:

C931.6

张延林, 邓福祥, 唐洪婷, 吴学雁. 企业数字化创新的驱动力：CIO政治技能与议题营销的影响机制研究[J]. 广东工业大学学报, 2023, 40(01): 39-49.

Zhang Yan-lin, Deng Fu-xiang, Tang Hong-ting, Wu Xue-yan. Enhancing Digital Innovation: the Effects of CIO Political Skill and the Mediating Role of Issue Selling[J]. Journal of Guangdong University of Technology, 2023, 40(01): 39-49.

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