Journal of Guangdong University of Technology ›› 2019, Vol. 36 ›› Issue (04): 46-51.doi: 10.12052/gdutxb.180167

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The Design and Implementation of Mobile Advertising Platform Based on OMA

Ding Lei, Zhong Wen-jie   

  1. School of Computers, Guangdong University of Technology, Guangzhou 510006, China
  • Received:2018-12-11 Online:2019-06-18 Published:2019-05-31

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Abstract: In order to effectively manage mobile advertisements with a large number of mobile terminals, a mobile advertising platform based on OMA (Open Mobile Alliance) DM (Device Management) protocol is proposed. The platform uses the DM protocol to manage the management objects of the client by issuing management commands to realize the management function of the mobile advertisement. The experimental results show that the OMA-based mobile advertising platform can manage the mobile advertising of a large number of mobile terminals and improve the reliability and stability of the platform.

Key words: open mobile alliance, mobile advertising, device management

CLC Number: 

  • TP311.52
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