基于社会网络分析与反事实方法的价值共创研究——以小米虚拟社区为例

doi:10.12052/gdutxb.190130

Abstract

Abstract: Taking Xiaomi's virtual community as the research object, combining Strong and Weak Ties Theory and Value Co-creation Theory, and using social network analysis and counterfactual research methods, an exploration is conducted on how the relationship between Xiaomi virtual community members affects value co-creation to reveal the specific value co-creation mechanism behind the Xiaomi virtual community, then on the rational value co-creation model of Internet companies. It is found that the central location of the nodes or communities in the network structure will positively influence the consumers' participation in value co-creation; however, the nodes at the central location do not play a decisive role. The value co-creation of nodes or communities in the network depends on the number of links of participation. The management significance of the research is to suggest that the same type of enterprises carry out value co-creation activities from the perspective of link relationship of system members, thereby enhancing their market competitiveness.

Key words: value co-creation, strong ties, weak ties, social network analysis(SNA), counterfactual analysis, Xiaomi corporation

CLC Number:

C931.6

Du Helen S., Luo Zi-chan, Chen Yang-sen. Value Co-creation Based on Social Network Analysis and Counterfactual Analysis: Taking Xiaomi Virtual Community as an Example[J].Journal of Guangdong University of Technology, 2020, 37(02): 11-21.

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