Journal of Guangdong University of Technology ›› 2021, Vol. 38 ›› Issue (01): 5-12.doi: 10.12052/gdutxb.200093

• Extenics and Innovation Methods • Previous Articles     Next Articles

An Innovation of New Professional Farmers Cultivation Model Based on Extenics

Yuan Ping1,2   

  1. 1. Logistics and E-commerce College, Zhejiang Wanli University;
    2. School of Business, Ningbotech University, Ningbo 315100, China
  • Received:2020-07-27 Online:2021-01-25 Published:2020-12-01

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Abstract: “Thriving business” is the focus and the economic foundation of rural revitalization, and the premise of solving all rural problems. In order to solve the talent constraints caused by the shortage of high-quality farmers in rural vitalization, this study reviews the existing literature on the new professional farmers cultivation, conducts in-depth interviews with government staffs responsible for the cultivation of new professional farmers, and based on the literature review and interviews, forms the questionnaire of the supply and demand of the new professional farmers cultivation, clarifying the contradictory problems of cultivation scale and contents of new professional farmers through the questionnaire survey. Based on extension theory, this study establishes the extension model of contradictory problems, solves the contradictory problems through extension transformation, and finally forms a new professional farmers’ cultivation supply model. This study can effectively improve the cultivation efficiency of new professional farmers and promote the effective implementation of rural industry prosperity.

Key words: new professional farmer cultivation, the contradictory problem between the supply and demand sides, extenics based innovation

CLC Number: 

  • F592.3
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