Journal of Guangdong University of Technology ›› 2017, Vol. 34 ›› Issue (05): 73-79.doi: 10.12052/gdutxb.170043

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A Research on Forward Trends of Mobile E-commerce

Chen Jun1,2, Xie Wei-hong1,2, Chen Yang-sen1   

  1. 1. School of Management, Guangdong University of Technology;
    2. Big data Strategy Research Institute, Guangdong University of Technology, Guangzhou 510520, China
  • Received:2017-02-22 Online:2017-09-09 Published:2017-07-10

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Abstract: Based on China National Knowledge Infrastructure (CNKI), 987 articles with the keyword "mobile commerce" are retrieved, and using the method of bibliometrics, social network analysis, and key words co-occurrence methods, in combination with Citespace, Ucinet, Netdraw tools, hot spots and trends in mobile commerce research from 2000~2015 in China, such as research focus and research direction from the perspective of the high-frequency group, keyword co-occurrence, the time evolution of keywords and so on, are revealed. The results shows that mobile e-commerce technology research mainly focus on the development of mobile payment. The application of mobile e-commerce mainly concerns its industrial chain and business model innovation. Moreover, enterprise application and information security are also research hot spots. At the same time, the application of mobile e-commerce is also constantly expanding toward the network community and location-based services and other emerging models.

Key words: mobile E-commerce, bibliometrics analysis, visualization, research hot spot

CLC Number: 

  • F713
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