Journal of Guangdong University of Technology ›› 2019, Vol. 36 ›› Issue (06): 53-58,73.doi: 10.12052/gdutxb.190059

• Comprehensive Studies • Previous Articles     Next Articles

A Review of the Research on the Influencing Factors of eWOM Credibility

Mo Zan, Liu Jian-hua, Wei Wei   

  1. School of Management, Guangdong University of Technology, Guangzhou 510520, China
  • Received:2019-04-29 Online:2019-11-28 Published:2019-11-01

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Abstract: eWOM has an important impact on consumers' decision-making. Due to the anonymity of its publishers and the uncertainty of publishers' motivation, the credibility of eWOM has been a research hotspot for scholars. The definition of electronic word of mouth and its credibility is firstly defined, and the influencing factors on the credibility of electronic word of mouth are sorted out from the perspectives of communicators, information, channels, receivers and product types, and then the future research is prospected.

Key words: electronic word of mouth (eWOM), online comments, comments credibility, source credibility

CLC Number: 

  • F713.55d
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