Journal of Guangdong University of Technology ›› 2019, Vol. 36 ›› Issue (04): 99-107.doi: 10.12052/gdutxb.180156

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A Research on the Extension Innovation to Business Model of the Community Hospitals

Jiang Tun-hua1,2, Li Qiao-xing1, Wu Jun-fang3   

  1. 1. School of Management, Guizhou University, Guiyang 550025, China;
    2. School of E-commerce, Guizhou Vocational Technology College of Electronics & Information, Kaili 556000, China;
    3. School of Physics, Guizhou University, Guiyang 550025, China
  • Received:2018-11-26 Online:2019-06-18 Published:2019-06-18

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Abstract: Under the background of national health care reform, the development of community hospitals has great social and economic values. By using the theories and methods of Extenics and the business model innovation, an extension form of business model is put forward and several innovation models obtained from the current situation of community hospitals and the clues of existing contradictions, and the best innovation model is chosen and then by using the extension evaluation method, an innovation scheme is put forward, which is to strengthen hospital publicity and establish a positive image of the hospital, improve the hospital service and promote the patient experiences, expand hospital health service as the health butler of residents, highlight the cooperation of superior hospitals and strengthen the hospital core resources. The extension innovation model of community hospitals is helpful to improve the operation environment and service function of primary medical institutions.

Key words: business model innovation, extension innovation, community hospital, evaluation

CLC Number: 

  • F270.5
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